Why Presentation Design is NOT about Looking Pretty

Being self-employed, I am often asked "What do you do for a living?". 

"I'm a Presentation Specialist" I respond and then typically watch people furrow their brows as they try to figure out what I mean. 


"I help people create presentations that deliver a strong impact and create a memorable message" I explain further. 

What I usually hear at that point is, "ooh, so you're a graphic designer" and, once again, I have to shake my head and say no. 


You see, nothing against graphic designers (some of my best friends work in this wonderfully creative field) but great presentation needs SO much more than to just look good.


To find out what I mean, take a look at this post I wrote not too long ago called: Design Does Not Just Mean Pretty